The West Indies Cricket Board (WICB) is in the marketplace seeking the support of broadcasters, sponsors, tourist boards and other commercial partners to ensure that its programme of grass roots projects and regional and international events are well publicised and portrayed in the media, supported by the public and bolstered by the key contributions of business communities in the region and from further afield.
In a document entitled “Transforming West Indies Cricket”, WICB outlines its vision, in marketing terms, of staging top-class international cricket and revitalising regional cricket with a new portfolio of events, providing entertainment for Windies sports fans and valuable rights packages for commercial partners within the Caribbean region and around the world. {jfusion_discuss 69}
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