Spending money you dont have isnt a viable strategy in any form of business....but history does testify to a good few buccaneers who accomplished just that.
Announcing you have a surplus before committments have been met is...small minded, boasy everybody has their opinion of motive but basically such actions can only bring a similar outcome of limited returns.
So the english marketing co, with their exclusive client base & first world concepts and strategies, couldnt resolve the ubiquitous finance issue
WE LAUGHING TO RHATID!!!
- mikesiva
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Cricket West Indies (CWI) and telecommunications giants Digicel have severed their sponsorship agreement prematurely, ending a 13-year commercial relationship.
In a statement yesterday, CWI said an agreement had been reached to end the relationship with one year still to run on the contract.
“It has been a great and successful partnership for both Cricket West Indies and Digicel,” said CWI's director of commercial, marketing and communications, Dominic Warne.
“We are now primed to take on a number of new initiatives as part of our recently announced strategic plan to make cricket the heartbeat of the Caribbean. We hope to make an announcement on our new long-term principal partner soon.”
CWI penned a new deal with Digicel two years ago, with the Irish company sponsoring the senior men and women's international sides along with the Under-19s.
http://www.jamaicaobserver.com/sports/i ... ofile=1498" onclick="window.open(this.href);return false;
In a statement yesterday, CWI said an agreement had been reached to end the relationship with one year still to run on the contract.
“It has been a great and successful partnership for both Cricket West Indies and Digicel,” said CWI's director of commercial, marketing and communications, Dominic Warne.
“We are now primed to take on a number of new initiatives as part of our recently announced strategic plan to make cricket the heartbeat of the Caribbean. We hope to make an announcement on our new long-term principal partner soon.”
CWI penned a new deal with Digicel two years ago, with the Irish company sponsoring the senior men and women's international sides along with the Under-19s.
http://www.jamaicaobserver.com/sports/i ... ofile=1498" onclick="window.open(this.href);return false;